The long tail is a theory which proves that many specialized contents, cumulated one by one, reach the same level of frequentation as a worldwide success. If we adapt this strategy to the SEO of your blog , we can deduce that 100 good quality articles will bring you as many visitors as if you were the first result in a search on Google for a popular keyword in your theme.
In this article we will see:
- How to Use the Long Tail Concept to Improve Your Blog’s SEO
- How to create content that is wanted by your prospects (not tourists)
- How you can be sure to increase your traffic day by day without being an SEO expert
SEO: the long tail
The long tail is a big thorn in the side of many SEO theories. Because if we equip a SEO services in Lahore, he will tell us to optimize our blog articles, to optimize our wordpress theme for SEO and so on. While the concept of long shows that even if you don’t care much about optimizing your content, you can still sustainably increase your SEO.
Let’s take an example, imagine that there are 2 bloggers on the same topic but who have 2 different article writing strategies . The first blogger will write 1 article per month and will optimize it so much that he will put all of that effort into being # 1 in search engine results (let’s say). While the second blogger, writes 4 articles per week, spending the same time as the first blogger. On the other hand, the second blogger takes pleasure in writing about what he likes rather than optimizing his content to the extreme. The second blogger’s posts, on the other hand, attract fewer visitors when viewed one by one, but together they attract as many visitors as the perfect first blogger’s post.
In the end, we can compare the 2 techniques and they are equivalent from a traffic acquisition point of view, except that the first solution which aims to optimize extremely one and the same content is very dangerous for several reasons. First, imagine if you are first on a keyword in your topic and overnight, a concept has changed and your article is no longer as relevant as it used to be. It may also be that the search volume for this keyword drops sharply so your entire site will suffer fully. Whereas a blogger who writes 4 articles on 4 different subjects will not even see the difference in his number of visitors because his subjects are varied.
Improve the natural referencing of your blog thanks to keywords
The key words, we hear more and more about them but in the end, what are they really worth? Not working for Google, I cannot tell you what its exact importance is on the good SEO of your blog, however I did tests on 100 articles and I will give you the surprising result I had.
“30 blog posts bring me more visitors than 100 other posts”
This is the observation I made after writing 100 blog articles that I tried to optimize which were always between 500 and 700 words. These 100 articles were the result of a search on the Google Adwords keyword planning tool (which allows you to see the most searched keywords on Google). You might as well say that writing these 100 blog posts took me a long time, but maybe not as much as you think. As I talk about it from time to time, I specialize in content creation and when I want to produce articles, well I lay it on demand. I wrote 64 articles in 1 month using a technique I sell on my blog, so I won’t talk about it here. But you should know that in 2 months I had achieved my goal of writing 100 articles of 600 words on average.
delivers the long tail
What a mistake I made! A few months later, I realized that my articles, which were between 500 and 700 words, attracted almost no visitors a few months after the publication of the articles in question. I immediately made a radical decision: my next articles would be at least 1000 words long.
30 articles later, I noticed something surprising. My 30 articles, which took me as long or less than my previous 100 articles (which was therefore half the words), brought me more visitors via search engines than my 100 blog articles.
Optimal word count for a blog post
Want a quick response? So here it is: 1000 words, that’s what I recommend. Now rather than researching how many, let’s see why word count isn’t still the main factor in good SEO (even if it’s very important). We have all done it at least once: write long sentences to be sure that Google will understand our article thanks to all the keywords we have added to it. But have we forgotten the first objective of a blog article and the one that must remain the only one in our minds: to provide a solution to those who seek it.
The criterion that makes Google your favorite search engine is that when you search for something on Google, it often gives you relevant results. We can therefore conclude that if Google wants to continue and improve its search engine, it must provide results that are relevant to us humans, so it doesn’t matter whether there are 800 or 2800 words in a blog post, as long as the article provides a clear and precise solution.
The mistake that can waste a lot of your time is writing to write. It’s useless, you risk tiring your readers and Google will see that your visitors only stay on your blog for a short time. Whereas if you have an article of 800 precise words and which is readable, automatically readers will read as much as possible and therefore spend more time on your blog. It is only the result of your efforts that will be rewarded, so write for your visitors rather than for the beautiful eyes of Google, everyone will benefit.
How to use the long tail
Concretely, the long tail represents 80% of the traffic on your blog . That is to say that your targeted keywords only bring you 20% of your audience. To attract this new source of highly qualified traffic we must first learn a principle of our economy (I will try not to be too academic).
We are moving towards a personalization market. Today, nothing prevents you from buying a very rare object and almost impossible to find on the internet. Before the internet, we were all a bit limited when it came to choosing the products we wanted.
Whereas now, we are looking for more and more personalized products and solutions and what is “mainstream” interests us less and less. This is the principle behind the long tail. If you write articles for a niche person, you don’t have to have thousands of visitors every day because in the end you won’t have a lot of customers. Whereas if you write articles specifically for the few people who are interested in your topic, you will automatically gain new customers.
To find relevant keywords while taking into account the long tail principle, I recommend this somewhat surprising method, but which works wonderfully. The long tail is based on responding to increasingly precise and specialized requests, so have specialized keywords. Let’s see an example of a long tail keyword.
Keyword comparison:
- how to create a website
- how to create a blog
- how to create a blog that pays off
- create a blog that pays off with WordPress
- training to create a blog that pays off with wordpress
You have certainly understood it, the more keywords we place as specialized as the last keywords of the previous list, the more chance we have of attracting customers and not visitors (whom I call tourists) who do not will bring nothing. Here is a piece of advice as simple as it is relevant and which allows me to have less than 300 visitors on each of my blogs and yet to generate at least 1000 $ per month: create blog articles for your ideal client . Imagine that your blog is reserved for your loyal customers and you want to help them take it further. Automatically, everyone who comes to your blog will be people interested in your content because they want you to teach them about your blog topic.
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