What is SEO
SEO (Search Engine Optimization or SEO) is the process of optimizing a web page so that it ranks well on search engines such as Google.
The implementation of an SEO strategy by an SEO consultant or an SEO expert improves the quality and quantity of traffic to your website or your web content.
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How search engines work
Search engines are question answering machines. They crawl through countless web pages and rate that content based on thousands of factors to determine which pages are most likely to answer the search engine user’s question. Search engines do all this by discovering and cataloging all the content available on the internet through a process called “crawling and indexing”, then by classifying this content according to its adequacy with the request of the Internet user who calls on the search engine. .
User intention
SEO concerns both search engines and site users. It’s all about understanding the problems that visitors to your site want to solve. In this, SEO is similar to techniques aimed at improving the user experience of your website. It’s also about understanding the type of content these visitors want to access. Understanding these elements is vital in order to connect with Internet users who search online for solutions to problems your services can solve. This is called user intent and has revolutionized SEO for a few years. The work of an SEO expert is to provide the user with the content they want to access in the format that suits them best.
Providing useful, high-quality content on your website helps you rank well on search engines, but more importantly, that content will help establish your credibility and gain the trust of your audience on the web. In-depth work on the objective of your website and the ideal client targeted by your business is therefore an essential prerequisite for developing an SEO strategy.
Why an SEO strategy is essential to the success of your business:
1. Long-term benefits
SEO is one of the only digital marketing channels that, when implemented correctly, continues to provide long-term ROI. Over time, the successful execution of a well put together SEO strategy will snowball and bring you a steady stream of new leads / visitors.
2. Main source of traffic for a website
Most often, natural referencing is the first source of traffic to a website. Having a website visible on Google because it is identified by Google as a trusted resource has always been an important factor in the success of a business. Indeed, in the digital age, a good SEO strategy and a quality website are elements that greatly contribute to the success of a brand.
3. Link between UX and SEO
The user experience (UX) of a site has a big effect on how Google ranks that site. Over time, Google has learned to detect whether a site offers a good user experience to its visitors and has incorporated this data into its site ranking algorithm. Thus, a site that offers a good user experience will rank higher than another site on Google because Google’s goal is to provide relevant search results to its users.
The Digital Hub 